Philip Kotler "Marketing"

Dr. Philip Kotler, the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management at Northwestern University in Evanston, Illinois, is the world's most renowned marketing expert. He received his Master's Degree at the University of Chicago and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago. Dr. Kotler is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." He has authored what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in it's 12th edition. He has also authored, or co-authored a number of other leading books, including Kotler on Marketing; Lateral Marketing; Strategic Marketing for Non-Profits; Marketing for Healthcare Organizations; Marketing Professional Services; Marketing From A to Z; The 10 Deadly Marketing Sins; Marketing Moves; Marketing places; the Marketing of Nations; and Social Marketing. In addition, Dr. Kotler has published more than one hundred articles in leading journals, including the Harvard Business Review, Sloan Management Review, Business Horizons, California Management Review, and the Journal of Marketing. He holds many major awards, including the Distinguished Marketing Educator of the Year Award of the American Marketing Association and Marketer of the Year by the Sales and Marketing Executives International (SMEI). Dr. Kotler has been a consultant to many major U.S. and foreign companies - including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola - in the areas of marketing strategy and planning, marketing organization, and international marketing.

Newer Post Older Post